New: a ring on a model, from one packshot

Security & data

What we keep, and what we don’t.

Short answers for your legal team. Ask us for the long ones.

How we handle data

  1. 01

    Each product keeps only what it needs

    Try-on photos are handled differently from catalog data. The table below goes product by product.

  2. 02

    Stores are kept apart

    One store’s index, recommendations and analytics never feed another’s.

  3. 03

    Only the permissions a product needs

    Each app asks for the access it uses. Smart Search asks for none.

  4. 04

    A “no” to tracking holds

    Our storefront analytics follow Shopify’s customer-privacy settings. No consent, no tracking.

  5. 05

    Where it runs

    Google Cloud and Vercel, in EU and US regions depending on the product. The AI search index sits in Warsaw, inside the EU. Ask us for the region of each product you use.

  6. 06

    Who we are, legally

    Alfreya is run by Konsiyer Teknoloji A.Ş. in Istanbul, under Turkish data-protection law (KVKK).

Product by product

What each product handles, and what happens to it.

ProductWhat it handlesWhat happens to it
Smart SearchWhat shoppers typeSent from the browser to your store’s own search. Searches are counted for your report.
AI Shopping AssistantQuestions and photos shoppers sendAnswered from your catalog. Questions are kept for your report.
Visual Similar ProductsYour catalogRead and indexed for your store only. No shopper data.
Virtual Try-OnThe shopper’s photoSent once to our image provider to make the result. We keep no copy. The result stays in the shopper’s tab.
Jewelry Try-OnThe shopper’s photoSent to make the try-on. Photos and results stay in the shopper’s browser for up to 30 days.
Ear Stack Try-OnNothing from the shopperPieces are stacked on a reference ear. Nothing is uploaded.
Live Video Try-OnThe camera streamStreams for a short, timed session. Never recorded.
Checkout ConsentBuyer details inside the documentsSaved on the order in your Shopify store. We keep none of it.
In-Store Product FinderPhotos staff take of a pieceStored for your store, with the match the associate confirmed.

Next

Let’s look at your store.

A person replies, usually within a business day.

Or email us at info@alfreya.com

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