New: a ring on a model, from one packshot

7 products

Fine Jewelry

Fine pieces, seen as they are worn.

A ring to scale on the shopper, model shots from one packshot, and a photo lookup at the counter.

Fine jewelry · True scale Fine jewelry · True scale

Fine Jewelry

Where these stores lose shoppers

  1. 01

    Scale is hard to judge online

    Photographed alone, a 0.19 carat ring could be any size.

  2. 02

    On-model imagery is costly

    New pieces need model shots for the site and campaigns. A shoot for each one rarely fits the launch date.

  3. 03

    Similar pieces on the floor

    Two earrings, same shape, different stone. The customer is waiting for a price.

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