# Alfreya > Alfreya makes AI tools for fashion and jewelry stores on any platform: search that forgives typos and Turkish suffixes, outfits built from stock, try-on to scale, model photos from a single packshot, and a photo lookup for store staff. Alfreya (Konsiyer Teknoloji A.S.) was founded in 2025 in Istanbul. It is in production with Vitruta (premium fashion retail) and Kısmet by Milka (luxury jewelry). The products work on any e-commerce platform: on Shopify they install as ready-made apps, and on other platforms and custom builds they are integrated with the client’s team. Shopper-facing products work in Turkish and English. Pricing: contact sales at info@alfreya.com. Every page is available as markdown: append the path to /md/en, or request the HTML page with `Accept: text/markdown`. ## Products ### Discovery & Search - [Smart Search](https://www.alfreya.com/md/en/solutions/smart-search): A search box that forgives typos, plurals and a second language. (Live with Vitruta) - [AI Shopping Assistant](https://www.alfreya.com/md/en/solutions/ai-shopping-assistant): Search by sentence, by photo, or by “same but in black”. (Live with Vitruta) - [Visual Similar Products](https://www.alfreya.com/md/en/solutions/similar-products): Its lookalikes are one scroll down. AI found them in your catalog. (Live with Vitruta) - [Outfit Recommendations](https://www.alfreya.com/md/en/solutions/complete-the-look): Two colours, six outfits. AI styled each one from your stock. (Live with Vitruta) - [Collection Merchandising](https://www.alfreya.com/md/en/solutions/smart-merchandising): New arrivals move up, broken size runs step back. Twice a day, each move explained. (Live with Vitruta) ### Try-On & Content - [Virtual Try-On](https://www.alfreya.com/md/en/solutions/virtual-try-on): The shopper’s own photo, wearing the jacket from this page. (Available to deploy) - [Jewelry Try-On](https://www.alfreya.com/md/en/solutions/jewelry-try-on): A necklace, ring or bracelet on the shopper, to scale. (Available to deploy) - [Ear Stack Try-On](https://www.alfreya.com/md/en/solutions/ear-stack-try-on): Shoppers stack your earrings on a reference ear, each to scale. (Live with Kısmet by Milka) - [Watch Try-On](https://www.alfreya.com/md/en/solutions/watch-try-on): One photo of the wrist, then each watch at its case size. (Available to deploy) - [Live Video Try-On](https://www.alfreya.com/md/en/solutions/live-video-try-on): A fitting-room mirror on the product page. (Available to deploy) - [AI Model Studio](https://www.alfreya.com/md/en/solutions/ai-model-studio): One packshot, worn by a model, to scale. (Live with Kısmet by Milka) ### Commerce Operations - [Multi-Store Sync & Translation](https://www.alfreya.com/md/en/solutions/store-sync-translate): New products land in your international stores translated, priced and saved as drafts. (Available to deploy) - [Checkout Consent](https://www.alfreya.com/md/en/solutions/checkout-consent): Turkish distance-selling consent at checkout, with a record saved on each order. (Available to deploy) - [In-Store Product Finder](https://www.alfreya.com/md/en/solutions/in-store-product-finder): Photograph a piece. See its price, stock and other sizes. (Live with Kısmet by Milka) - [Catalog Intelligence](https://www.alfreya.com/md/en/solutions/catalog-intelligence): AI reads each photo and title. Our products run on what it writes, and so can your shop. (Available to deploy) ## Case studies - [Vitruta: Five Alfreya products on a store of hundreds of brands](https://www.alfreya.com/md/en/case-studies/vitruta): Vitruta is a multi-brand premium fashion store on Shopify. Its search box, the similar products and outfits on its product pages, and the order of its collections all run on Alfreya today. The similar products and outfits draw on Alfreya’s catalog engine, which has read each product in the store. - [Kısmet by Milka: Model photos without a shoot](https://www.alfreya.com/md/en/case-studies/kismet): Kısmet by Milka makes handcrafted fine jewelry and sells it online and in its own shops. The content team uses Alfreya’s model studio, the shop staff use the product finder, and shoppers build ear stacks from Kısmet’s earrings. A jewelry try-on is built and waiting for launch. ## Industries - [Fashion & Apparel](https://www.alfreya.com/md/en/industries/fashion-apparel): Search that finds “gömlekler”, outfits from stock, and the jacket on the shopper. - [Footwear & Accessories](https://www.alfreya.com/md/en/industries/footwear-accessories): Show where a shoe or a bag fits into a whole look. - [Fine Jewelry](https://www.alfreya.com/md/en/industries/jewelry): A ring to scale on the shopper, model shots from one packshot, and a photo lookup at the counter. - [Watches](https://www.alfreya.com/md/en/industries/watches): A 40 mm case on the shopper’s wrist, model shots, and a photo lookup at the counter. ## Company - [Platform](https://www.alfreya.com/md/en/platform): Why the second product goes in faster than the first. - [Alfreya for Shopify](https://www.alfreya.com/md/en/shopify): Apps and theme blocks that sit inside your store. Not on Shopify? We work with other platforms too. - [Security & data](https://www.alfreya.com/md/en/security): Short answers for your legal team. Ask us for the long ones. - [Alfreya Stylist, for shoppers](https://www.alfreya.com/md/en/stylist): A free stylist at chat.alfreya.com. Ask in words, a photo or your voice. - [About](https://www.alfreya.com/md/en/about): For fashion and jewelry stores, on the website and at the counter. - [Contact sales](https://www.alfreya.com/md/en/contact): Send the address and what bothers you about it. We’ll say where we’d start. ## Optional - [Full site as one markdown file](https://www.alfreya.com/llms-full.txt)