Case study · Premium fashion retail

Five Alfreya products on a store of hundreds of brands

A premium fashion store on Shopify, from the search box to the order of its collections.

$Vitruta product detail$

Client: Vitruta
Industry: Premium fashion retail
Platform: Shopify
Live: Smart Search, Visual Similar Products, Outfit Recommendations, Collection Merchandising, AI Shopping Assistant
Built: Virtual Try-On

Vitruta

Highlights

01
“çantalar” finds bags
Suffixes, typos and synonyms in two languages are sorted out while the shopper types.
02
Ask in a sentence, or with a photo
Open to every shopper on Vitruta. AI answers in their language, with Vitruta’s products and prices.
03
Similar products and full outfits
A lookalike when the colour or size is wrong, and three outfits per colour, all from stock.
04
Collections in a better order, twice a day
New arrivals and full size runs move up. Each move comes with its reason.
05
One catalog engine underneath
Similar products and outfits read gender, category and colour from Alfreya’s catalog engine.
06
Built, not live yet
Virtual Try-On works on Vitruta’s product pages. Shoppers can’t use it yet.