# Alfreya Catalog Intelligence

> The catalog engine Alfreya’s products run on. AI reads each photo and title, labels gender, category, pattern and season, and gives each colourway a plain colour name and a stylist’s note. Our team can point the same data at other parts of your shop.

## Key facts

| | |
|---|---|
| Status | Available to deploy |
| Product family | Commerce Operations |
| Where it runs | Feeds Alfreya’s products, and other uses on request |
| Platform | Shopify, or any other platform by integration |
| Languages | Turkish and English catalogs |
| Setup | Our team connects the catalog |
| Industries | Fashion & Apparel, Footwear & Accessories, Fine Jewelry, Watches |

## The problem

Catalogs are messy. A fleece jacket is filed as a sweater. Supplier colour names like “Salute” or “Bark” mean nothing to a shopper. Descriptions are pasted from the supplier, and several colourways hide behind one listing. Anything built on that data, from recommendations to filters, inherits the mess.

## What we built

AI reads the whole catalog, photo by photo, and splits each listing into its colourways. Each colourway gets gender, category, pattern and season, a plain colour name and a short note in a stylist’s words, and is indexed by how it looks and by what it is. Raw category names fold into one clean taxonomy. Alfreya’s products read from it, and our team can point the same data at other jobs in your shop: filters and collections, product feeds, consistent attributes across brands, first drafts of product copy.

## What changes

Visual Similar Products and Outfit Recommendations run on it. Anything else in your shop that needs clean catalog data can draw from the same picture once our team connects it.

## How it works

1. **We connect your catalog**: Our team links your store, on Shopify or any other platform.
2. **AI reads each product**: Photo and title, colourway by colourway: gender, category, pattern, season, a colour name and a stylist’s note.
3. **It feeds what you choose**: Alfreya’s products first. Filters, feeds or copy drafts if you want them, set up with our team.
4. **Changes are read again**: A new photo or new copy gets that product read again. The rest is left alone.

## What’s included

- **Gender and category**: Read from the photo and the title together, for each colourway.
- **Clean taxonomy**: A fleece jacket typed “Kazak” lands in jackets. Raw category names fold into one tree you can rely on.
- **Stylist descriptions**: Silhouette, fabric, mood and what it goes with, in a few plain sentences.
- **A colour name per colourway**: Plain colour names, read from each colourway’s own photo. Colour-aware outfits and filters depend on them.
- **Indexed by look and by meaning**: One index for how a product looks, one for what it is. Both carry price and stock.
- **Open to other uses**: Clean filters, product feeds, consistent data across brands, first drafts of copy. Our team sets it up with you.

## Frequently asked questions

### Can we use it outside Alfreya’s products?

Yes, with our team. Categories and colour names can drive filters and collections, labels can fill product feeds, and stylist’s notes can be a first draft of copy.

### Do we buy it separately?

It comes with the Alfreya products that run on it. Other uses are set up on request.

## Pairs with

- [Visual Similar Products](https://www.alfreya.com/md/en/solutions/similar-products): Its lookalikes are one scroll down. AI found them in your catalog. (Live with Vitruta)
- [Outfit Recommendations](https://www.alfreya.com/md/en/solutions/complete-the-look): Two colours, six outfits. AI styled each one from your stock. (Live with Vitruta)
- [Smart Search](https://www.alfreya.com/md/en/solutions/smart-search): A search box that forgives typos, plurals and a second language. (Live with Vitruta)

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Alfreya (Konsiyer Teknoloji A.S.) · Founded 2025 · Istanbul · info@alfreya.com
HTML: https://www.alfreya.com/en/solutions/catalog-intelligence
AI index (llms.txt): https://www.alfreya.com/llms.txt