# Alfreya AI Shopping Assistant

> AI Shopping Assistant lets shoppers ask your store the way they would ask someone on the shop floor: a full sentence, a photo, or a follow-up like “in a lighter colour”. AI answers in their language, with products from your catalog. When nothing fits, it says so.

## Key facts

| | |
|---|---|
| Status | Live with Vitruta |
| Product family | Discovery & Search |
| Where it runs | Storefront search panel and a chat window |
| Platform | Shopify app, or any other platform by integration |
| Languages | Answers in the shopper’s language |
| Setup | Install, index the catalog, flip one theme switch |
| Built for | Vitruta |
| Industries | Fashion & Apparel, Footwear & Accessories, Fine Jewelry, Watches |

## The problem

Nobody shops in keywords. People want “a linen blazer for a beach wedding” or “this, but in black”. A keyword box sees “linen”, “blazer”, “beach” and “wedding” as four unrelated words. The shopper rephrases twice, then gives up.

## What we built

We index the catalog by what each product looks like and what it’s for. A shopper’s sentence or photo is matched against that index, follow-up questions keep the earlier context, and the reply is a set of product cards from your store.

## What changes

A shopper who arrives with an occasion, a screenshot or a half-formed idea gets a short edit of your catalog. You get a report of what they asked and which conversations ended in a sale.

## How it works

1. **Index by look and use**: Each product is described by its look, material, colour and occasion. A shopper can find it without knowing what you titled it.
2. **The shopper asks**: A sentence, a photo, or a refinement such as “in a lighter colour”.
3. **Products come back**: The reply is in the shopper’s language. Each card can be opened, asked about, or used to find lookalikes.
4. **You see what sold**: The report shows top questions, the ones that went unanswered and the purchases that followed a conversation.

## What’s included

- **Whole-sentence search**: Occasion, style, fit and budget are read together. “A linen blazer for a beach wedding” returns linen blazers.
- **Search by photo**: Upload a picture of something you like and see the closest pieces this store carries.
- **Follow-ups**: The conversation remembers what came before. Narrowing down doesn’t mean starting over.
- **An honest “nothing found”**: If the catalog has no good match, the assistant says so. It won’t pad the answer with unrelated products.
- **Ask and Similar on each card**: Two buttons per product: ask a question about it, or jump to pieces that look like it.
- **Reports and an off switch**: Top questions, unanswered requests, attributed purchases. A pause control in the admin takes the assistant off the storefront whenever you want.

## Frequently asked questions

### Does it only show products from our store?

Yes. Each card is a product from your catalog, one tap from its product page.

### Does it work alongside our keyword search?

Yes. One word still gets instant keyword results, and full sentences go to the assistant.

## Pairs with

- [Smart Search](https://www.alfreya.com/md/en/solutions/smart-search): A search box that forgives typos, plurals and a second language. (Live with Vitruta)
- [Visual Similar Products](https://www.alfreya.com/md/en/solutions/similar-products): Its lookalikes are one scroll down. AI found them in your catalog. (Live with Vitruta)
- [Outfit Recommendations](https://www.alfreya.com/md/en/solutions/complete-the-look): Two colours, six outfits. AI styled each one from your stock. (Live with Vitruta)

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Alfreya (Konsiyer Teknoloji A.S.) · Founded 2025 · Istanbul · info@alfreya.com
HTML: https://www.alfreya.com/en/solutions/ai-shopping-assistant
AI index (llms.txt): https://www.alfreya.com/llms.txt