# What we keep, and what we don’t.

> Short answers for your legal team. Ask us for the long ones.

## How we handle data

- **Each product keeps only what it needs**: Try-on photos are handled differently from catalog data. The table below goes product by product.
- **Stores are kept apart**: One store’s index, recommendations and analytics never feed another’s.
- **Only the permissions a product needs**: Each app asks for the access it uses. Smart Search asks for none.
- **A “no” to tracking holds**: Our storefront analytics follow Shopify’s customer-privacy settings. No consent, no tracking.
- **Where it runs**: Google Cloud and Vercel, in EU and US regions depending on the product. The AI search index sits in Warsaw, inside the EU. Ask us for the region of each product you use.
- **Who we are, legally**: Alfreya is run by Konsiyer Teknoloji A.Ş. in Istanbul, under Turkish data-protection law (KVKK).

## Product by product

| Product | What it handles | What happens to it |
|---|---|---|
| Smart Search | What shoppers type | Sent from the browser to your store’s own search. Searches are counted for your report. |
| AI Shopping Assistant | Questions and photos shoppers send | Answered from your catalog. Questions are kept for your report. |
| Visual Similar Products | Your catalog | Read and indexed for your store only. No shopper data. |
| Virtual Try-On | The shopper’s photo | Sent once to our image provider to make the result. We keep no copy. The result stays in the shopper’s tab. |
| Jewelry Try-On | The shopper’s photo | Sent to make the try-on. Photos and results stay in the shopper’s browser for up to 30 days. |
| Ear Stack Try-On | Nothing from the shopper | Pieces are stacked on a reference ear. Nothing is uploaded. |
| Live Video Try-On | The camera stream | Streams for a short, timed session. Never recorded. |
| Checkout Consent | Buyer details inside the documents | Saved on the order in your Shopify store. We keep none of it. |
| In-Store Product Finder | Photos staff take of a piece | Stored for your store, with the match the associate confirmed. |

Questions about your data? We’ll answer for your store and the products you use, in as much detail as your legal team wants. info@alfreya.com

---
Alfreya (Konsiyer Teknoloji A.S.) · Founded 2025 · Istanbul · info@alfreya.com
HTML: https://www.alfreya.com/en/security
AI index (llms.txt): https://www.alfreya.com/llms.txt