# Fashion & Apparel

> Shoppers find a piece, see what goes with it and try it on, all from the store’s own catalog. Search, similar products, outfits and collection sorting are live at Vitruta today.

## Where these stores lose shoppers

- **Searches that dead-end**: Someone types “gömlekler” on a store full of shirts and gets an empty page. Suffixes, typos and English product names do that.
- **Product pages that stop at one item**: Shoppers ask what to wear with it. Thousands of colourways, new stock every week: nobody styles that by hand.
- **Nobody knows how it looks on them**: The shopper sees it on a model. Every new piece needs its own shoot, and the calendar is full.

## What we’d install

- [Smart Search](https://www.alfreya.com/md/en/solutions/smart-search): A search box that forgives typos, plurals and a second language. (Live with Vitruta)
- [AI Shopping Assistant](https://www.alfreya.com/md/en/solutions/ai-shopping-assistant): Search by sentence, by photo, or by “same but in black”. (Live with Vitruta)
- [Visual Similar Products](https://www.alfreya.com/md/en/solutions/similar-products): Its lookalikes are one scroll down. AI found them in your catalog. (Live with Vitruta)
- [Outfit Recommendations](https://www.alfreya.com/md/en/solutions/complete-the-look): Two colours, six outfits. AI styled each one from your stock. (Live with Vitruta)
- [Virtual Try-On](https://www.alfreya.com/md/en/solutions/virtual-try-on): The shopper’s own photo, wearing the jacket from this page. (Available to deploy)
- [Live Video Try-On](https://www.alfreya.com/md/en/solutions/live-video-try-on): A fitting-room mirror on the product page. (Available to deploy)
- [Collection Merchandising](https://www.alfreya.com/md/en/solutions/smart-merchandising): New arrivals move up, broken size runs step back. Twice a day, each move explained. (Live with Vitruta)
- [AI Model Studio](https://www.alfreya.com/md/en/solutions/ai-model-studio): One packshot, worn by a model, to scale. (Live with Kısmet by Milka)
- [Catalog Intelligence](https://www.alfreya.com/md/en/solutions/catalog-intelligence): AI reads each photo and title. Our products run on what it writes, and so can your shop. (Available to deploy)

Case study: [Vitruta: Five Alfreya products on a store of hundreds of brands](https://www.alfreya.com/md/en/case-studies/vitruta)

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Alfreya (Konsiyer Teknoloji A.S.) · Founded 2025 · Istanbul · info@alfreya.com
HTML: https://www.alfreya.com/en/industries/fashion-apparel
AI index (llms.txt): https://www.alfreya.com/llms.txt