# Alfreya × Vitruta: Five Alfreya products on a store of hundreds of brands

> Vitruta is a multi-brand premium fashion store on Shopify. Its search box, the similar products and outfits on its product pages, and the order of its collections all run on Alfreya today. The similar products and outfits draw on Alfreya’s catalog engine, which has read each product in the store.

| | |
|---|---|
| Client | [Vitruta](https://vitruta.com) |
| Industry | Premium fashion retail |
| Platform | Shopify |
| Live | Smart Search, Visual Similar Products, Outfit Recommendations, Collection Merchandising, AI Shopping Assistant |
| Built | Virtual Try-On |

## The problem

A big multi-brand catalog has all the discovery problems at once. One brand calls it a blazer, another a ceket. Gender is sometimes in the title and sometimes nowhere. Shoppers search in Turkish and English, and a product page shows one item when they want to know what to wear it with. Sorting dozens of collections by hand couldn’t keep up with new arrivals.

## What we built

The visible parts went in one by one: Smart Search in the search box, an AI shopping assistant beside it, similar products and outfits on product pages, automatic sorting on the collections. Similar products and outfits run on Alfreya’s catalog engine, which labels each colourway by gender and category, folds the brands’ category trees into one and describes each piece the way a stylist would. Virtual try-on is built on the same catalog and waiting for launch.

## What we built

- [Smart Search](https://www.alfreya.com/md/en/solutions/smart-search): A search box that forgives typos, plurals and a second language. (Live with Vitruta)
- [Visual Similar Products](https://www.alfreya.com/md/en/solutions/similar-products): Its lookalikes are one scroll down. AI found them in your catalog. (Live with Vitruta)
- [Outfit Recommendations](https://www.alfreya.com/md/en/solutions/complete-the-look): Two colours, six outfits. AI styled each one from your stock. (Live with Vitruta)
- [Collection Merchandising](https://www.alfreya.com/md/en/solutions/smart-merchandising): New arrivals move up, broken size runs step back. Twice a day, each move explained. (Live with Vitruta)
- [AI Shopping Assistant](https://www.alfreya.com/md/en/solutions/ai-shopping-assistant): Search by sentence, by photo, or by “same but in black”. (Live with Vitruta)
- [Virtual Try-On](https://www.alfreya.com/md/en/solutions/virtual-try-on): The shopper’s own photo, wearing the jacket from this page. (Available to deploy)

## Highlights

- **“çantalar” finds bags**: Suffixes, typos and synonyms in two languages are sorted out while the shopper types.
- **Ask in a sentence, or with a photo**: Open to every shopper on Vitruta. AI answers in their language, with Vitruta’s products and prices.
- **Similar products and full outfits**: A lookalike when the colour or size is wrong, and three outfits per colour, all from stock.
- **Collections in a better order, twice a day**: New arrivals and full size runs move up. Each move comes with its reason.
- **One catalog engine underneath**: Similar products and outfits read gender, category and colour from Alfreya’s catalog engine.
- **Built, not live yet**: Virtual Try-On works on Vitruta’s product pages. Shoppers can’t use it yet.

---
Alfreya (Konsiyer Teknoloji A.S.) · Founded 2025 · Istanbul · info@alfreya.com
HTML: https://www.alfreya.com/en/case-studies/vitruta
AI index (llms.txt): https://www.alfreya.com/llms.txt