# Alfreya × Kısmet by Milka: Model photos without a shoot

> Kısmet by Milka makes handcrafted fine jewelry and sells it online and in its own shops. The content team uses Alfreya’s model studio, the shop staff use the product finder, and shoppers build ear stacks from Kısmet’s earrings. A jewelry try-on is built and waiting for launch.

| | |
|---|---|
| Client | [Kısmet by Milka](https://kismetbymilka.com.tr/) |
| Industry | Luxury jewelry |
| Platform | Shopify |
| Live | AI Model Studio, In-Store Product Finder, Ear Stack Try-On |
| Built | Jewelry Try-On |

## The problem

A ring makes sense once you see it on a hand, but booking a model shoot for each new piece is slow and expensive. In the shops, many designs differ only by a stone, a setting or the colour of the gold, and staff need the right price, spec and stock while the customer is standing there.

## What we built

We worked on both sides of the brand. The content team uploads one product photo to the model studio and gets the piece on a model, to scale, with no shoot. In the shops, an associate photographs a piece and the finder shows what it is, what it costs and whether it’s in stock. A try-on for necklaces, bracelets and rings is built on the same catalog, not live yet.

## What we built

- [AI Model Studio](https://www.alfreya.com/md/en/solutions/ai-model-studio): One packshot, worn by a model, to scale. (Live with Kısmet by Milka)
- [In-Store Product Finder](https://www.alfreya.com/md/en/solutions/in-store-product-finder): Photograph a piece. See its price, stock and other sizes. (Live with Kısmet by Milka)
- [Jewelry Try-On](https://www.alfreya.com/md/en/solutions/jewelry-try-on): A necklace, ring or bracelet on the shopper, to scale. (Available to deploy)
- [Ear Stack Try-On](https://www.alfreya.com/md/en/solutions/ear-stack-try-on): Shoppers stack your earrings on a reference ear, each to scale. (Live with Kısmet by Milka)

## Highlights

- **Campaign imagery without a shoot**: One packshot becomes the on-model shot the team uses on the site and in campaigns.
- **A photo instead of a price tag**: Staff photograph a piece and see its price, stock and other sizes.
- **Try-on, built and waiting**: Necklaces, bracelets and rings at their real millimetres, on the shopper’s photo. Not live yet.
- **Sizes from the product pages**: The studio and the stack builder use the millimetres Kısmet already lists, so a pendant on a model is the pendant in the box.

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Alfreya (Konsiyer Teknoloji A.S.) · Founded 2025 · Istanbul · info@alfreya.com
HTML: https://www.alfreya.com/en/case-studies/kismet
AI index (llms.txt): https://www.alfreya.com/llms.txt